The Spotify Playlist Gold Rush Is Over
The Spotify Playlist Gold Rush Is Over Why playlist placements no longer guarantee career growth, and how smart artists are building real fan relationships instead. For nearly a decade, getting added to Spotify playlists felt like the closest thing to a cheat code in music marketing. Land a spot on a popular editorial playlist, watch […]
The New Gatekeepers of Music
The New Gatekeepers of Music Who Controls What We Hear Next? There was a time when the gatekeepers of music were easy to identify .A time when record labels decided who got signed. Radio stations determined what reached the masses. Music television channels, like MTV and VH1, influenced what became popular. Whether you agreed with […]
The Death of the Middle-Class Musician
The Death of the Middle-Class Musician Everyone Can Make Music. Fewer People Can Make a Living from It. The music industry hasn’t killed the musician. It has simply squeezed out the middle. Today’s music economy increasingly resembles an hourglass. At the top sits a small group of global superstars commanding billions of streams, arena tours, […]
The Napster Scandal
The Napster Scandal How Peer‑to‑Peer Sharing Rewired Music Culture and Paved the Way for Streaming In the late 1990s, the pillars of the music industry had the illusion of inconceivable invincibility. With soaring CD sales, major labels wielding superpowers, gatekeepers holding a tight-fisted grip controlling physical distribution, and who received radio play over the air […]
Part 2: Detroit Vibes in Hollywood
Part 2: Detroit Vibes in Hollywood A Reinvention or A Relic The Hollywood recording icons eventually got rocked by the shockwaves. After 55 years of molding and shaping some of the greatest hits, The Record Plant announced in July of 2024 that it was closing up shop. The grim sentiment reeled in the calculus presented, […]
The Power of Playlists
The Power of Playlists Who Really Wins in the Streaming Game? The digital age is all-consuming, especially with streaming platforms. They are the dominant force in how listeners engage, discover, and consume music. These digital entities are not only reshaping human habits but have also emerged as an industry standard for gaining exposure and building […]
The Struggle with Streaming
MaurosArt The Struggle with Streaming The Modern World of the Music Industry and How New Artists Navigate It The convenience of the digital age, especially with music and its various modes of access on platforms like Apple Music, Spotify, and YouTube, has altered and revolutionized the way the global population consumes the medium. The ease […]
The Impact of Music Piracy on Rock ‘n’ Roll: Is Rock ‘n’ Roll Dead?
MaurosArt The Impact of Music Piracy on Rock ‘n’ Roll: Is Rock ‘n’ Roll Dead? Exploring the Decline of Rock Music in the Digital Age Is music piracy killing rock ‘n’ roll? With the ease of digital downloads and free music-sharing sites, the detrimental aspects of these platforms have wreaked havoc for up-and-coming artists and […]